Since 2015

EURSELL

遇 奢

重新定义奢侈品品牌管理

Redefining Luxury Brand Management

BALLYGUCCIMONTBLANCSWAROVSKICKSHANGHAI TANG

And more

Brand Partnerships

合作品牌

Recognized as a dependable long-term partner for multiple prestigious brands

Eursell Brand Wall

Bally

#1

Greater China General Agent

Retail & OnlineSince 2018

Swarovski

#2

Greater China Agent

Retail & OnlineSince 2021

Calvin Klein

#3

Greater China Distributor

Retail & OnlineSince 2021

Gucci

#4

Greater China Distributor

Retail & OnlineSince 2021

Montblanc

#5

Gift Channel Distributor

Retail & OnlineSince 2021

Shanghai Tang

#6

Exclusive Home Textile Product Line

Retail & OnlineSince 2025
Recognized as a dependable long-term partner for multiple prestigious brands
About Eursell

企业介绍

Eursell was established in Shanghai in 2015 as a professional brand agency company specializing in the integration of renowned European and American brands and products. At its inception, leveraging its own overseas luxury shopping guide platform "Eursell", the company built a high-end commercial channel system in the Greater China region and was dedicated to establishing a gift distribution network. Through this commercial channel, the brands represented by the company have entered major domestic business systems including banking, finance, and Fortune 500 enterprises. Under the strategic cooperation framework with platforms such as Ctrip Global Shopping, Dianping Overseas, and Alipay Koubei, the company signed flagship store partnerships with top luxury brands including Patek Philippe, Rolex, and Versace, implementing collaborative shopping guide projects. Over the years, Eursell has accumulated abundant scarce brand resources and a substantial customer base, while also demonstrating outstanding sales and operational capabilities to the world.

With the annual growth of business volume, the company's scale has also rapidly developed from a single brand agency model to a diversified commercial landscape. Eursell has derived multiple specialized functional departments based on its different business areas: live streaming team in new media, e-commerce department in traditional retail e-commerce, corporate gifting sales department in gift/tourism/aviation/banking/enterprise scope, "To B" department in distributor channels, after-sales service department, warehouse management department, AI application and development department, and celebrity resource connection team. With the refined operation of these functional departments, Eursell's operational capabilities in the luxury goods industry continue to improve. At present, the annual processing volume of business orders exceeds 100,000 orders. In 2023, Eursell added multiple live streaming rooms in Shanghai and Hangzhou, capable of operating around 10 brands simultaneously.

100,000+
年度订单处理量
Annual Orders
10+
品牌同时运营
Simultaneous Brands
9
专业职能部门
Departments
2
直播中心城市
Streaming Hubs
直播新媒体Live Streaming & Media
电商团队E-commerce
跨境贸易Cross-border Trade
To B渠道B2B Channel
企业礼品Corporate Gifting
仓储管理Warehouse
奢品保养Luxury Maintenance
AI数媒LuxAI Hub
明星快闪Celebrity Pop-up
Global Presence

全球布局

跨越五大洲的奢侈品品牌管理网络

上海
Shanghai · 中国
上海
台湾
Taiwan · 中国
台湾
香港
Hong Kong · 中国
香港
米兰
Milan · 意大利
米兰
巴黎
Paris · 法国
巴黎
上海
Shanghai
中国
台湾
Taiwan
中国
香港
Hong Kong
中国
米兰
Milan
意大利
巴黎
Paris
法国
Founder

创始人

Founder & Visionary

William Ni

Founder & CEO, Eursell

With deep insight into the luxury goods industry and years of hands-on experience in Greater China, William has built Eursell from a single-brand agency into a diversified luxury brand management powerhouse.

His unique philosophy centers on the belief that luxury brand management transcends commercial operations — it is about cultural stewardship, emotional resonance, and the art of creating desire through authenticity.

奢侈品品牌管理的本质,不是管理产品,而是守护一种生活方式的信仰。
The essence of luxury brand management is not managing products, but safeguarding the faith of a lifestyle.
每一个伟大的品牌都拥有自己的灵魂,而我们的职责是让这个灵魂在市场中绽放光芒。
Every great brand possesses its own soul, and our duty is to let that soul shine brilliantly in the market.
在中国市场,奢侈品的未来不仅是消费升级,更是文化认同与情感连接的深化。
In the Chinese market, the future of luxury is not merely consumption upgrade, but the deepening of cultural identity and emotional connection.
真正的品牌管理,是在传承与创新之间找到完美的平衡点。
True brand management is finding the perfect balance between heritage and innovation.
Operating Platforms

运营平台

线上线下全渠道覆盖,构建完整的奢侈品运营生态

线上平台

Online Platforms
抖音
天猫
JD
京东
微信视频号
得物

线下渠道

Offline Channels
B2B业务
Business-to-Business
Corporate Gifting
企业礼品定制
Travel & Banking
旅行及银行渠道
CHANNEL COVERAGE

覆盖旅游、银行、航空等高端行业渠道,提供企业级礼品定制服务

Premium Services

衍生业务

专业奢侈品保养及维修服务

Professional Luxury Maintenance
Professional Care

专业奢侈品保养及维修

Professional Luxury Maintenance & Repair

Eursell凭借在奢侈品行业深耕多年的专业经验,为高端客户提供全方位的奢侈品保养与维修服务。 从精密的腕表机芯维护到高级皮具的修复护理,我们以匠人精神守护每一件奢侈品的永恒价值。

腕表保养与维修
专业表面维护,表壳抛光
皮具修复护理
手工清洁、色彩修复、五金件维护
珠宝首饰维护
专业清洗、镶嵌修复、抛光翻新
品质保证
原厂标准、专业认证、全程追踪
Contact Us

联系我们

联系我们

上海市普陀区真北路818号近铁城市广场北座1128室

Room 1128, North Building, Jintie City Plaza, 818 Zhenbei Road, Putuo District, Shanghai, China

Office+86 21 3258 1181
Facsimile+86 21 3258 1180